Bentley Automobiles – Don’t Dream it Drive it Tour
Objective
To create a mobile marketing presence to demonstrate the ultra high quality and artisan craftsmanship
that goes into every Bentley Automobile.
Solution Delivered
Showcase Bentley Automobiles in an unmistakable way by providing a close up look at the craftsmanship which goes into producing every Bentley Automobile. Feature displays included a cantilevered engine, selling stand, craftsmanship, video wall and commissioning area. Special visits from expert leather workers demonstrated Bentley’s signature hand leather stitching at many stops.
The tour traveled to dealers as well as premium events including equestrian events, golf clubs, polo matches and jet shows.